Capture Untapped Revenue From Privacy-Conscious Audiences
Our backfill ad delivery solution works seamlessly with your primary ad provider. Run your own affiliate or CPC display campaigns through Lakazad, and they are delivered through on your website without relying on cookies or any GDPR / CCPA marketing consent.
Who we are | What we do
Lakazad is a Denmark-based startup, made up of an Ad Ops ninja, a GO programming colossus and a UX maestro. The name, Lakaz-Ad, translates to House-Ad, a term in programmatic advertising. Using Google Ad Manager for an analogy, think of it as us delivering lower than 'house ad' priority 16.
Our goal is to ensure that web publishers can monetize all of their traffic, no matter the roadblocks. Content creation takes effort, and your efforts should not go uncompensated.
Our goal is to ensure that web publishers can monetize all of their traffic, no matter the roadblocks. Content creation takes effort, and your efforts should not go uncompensated.
Why choose Lakazad?
We developed this solution by sitting with online publishers to really understand the problems they are facing in the current privacy-focused climate, e.g. GDPR-compliance, cookieless browsers or lack of programmatic demand. New features are constantly being added to the platform and we also tailor our deployments to each of our users. Here are the key features of the Lakazad platform
Fully cookieless
Lakazad is a 100% cookieless service that ensures GDPR-compliance of your website while delivering ads to your traffic with unacquired or non-consented cookie choices.
Tracking & reporting
Impressions are only tracked when inview, and will eventually be used to deliver campaigns by number of impressions. Granular data of the impressions delivered can be obtained upon request.
Targeting options
Being cookieless, Lakazad focuses on providing targeting which relies on the target page's content and event-based parameters. Making full use of the targeting features directly improves the earnings-per-click (EPC).
Adblocker resistant
Lakazad's ad placements are designed to be resistant to ad blockers, ensuring that your ads can reach a segment of your audience that would otherwise be missed.
Testimonials
What our customers saying
'We realised that we had been missing out on a considerable amount of revenue'
The Lakazad team helped us improve our net RPM without any downsides. Any issue had been resolved promptly.
Torben Askesen
Chief-editor at saesonvis.dk